A Guide to Customer Personas
No matter if its your product creation, your inbound strategy or email marketing – customer personas will affect every aspect of your marketing.
What information we collect
Trichter provides a platform that allows customers to manage aspects of their business online. This comes in the form of project planning and management. In order to provide these services, when registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number, billing details, business info or other details to help you with your experience.
Trichter collects information via cookies and Web beacons (“Website Navigational Information”). Website Navigational Information includes standard information from your Web browser (such as browser type and browser language), your Internet Protocol (“IP”) address, and the actions you take on the Company’s Websites (such as the Web pages viewed and the links clicked).
When we collect information
We collect information from you when you register on our site, engage with our social media, engage our on-site chat feature, or enter information on our site.
How we use information
Cookies are used to:
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your web browser settings. Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify your cookies.
If the cookies in your browser are disabled:
If you disable cookies off, some features will be disabled. It will turn off some of the features that make your site experience more efficient and some of our services will not function properly.
However, you can still place orders by contacting customer service.
IP Addresses and Log Files
Trichter may also automatically collect information when you access our services. This may include Internet Protocol (“IP”) addresses, log files, pages viewed, browser type, links you interact with and other usage information. For example, we collect IP addresses to track and aggregate non-personal information, such as using IP addresses to allow us to identify the regions from which users navigate to our Services. Trichter may also collect IP addresses from users when they log into the platform as part of our log-in and security features.
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information.
Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en
We have implemented the following:
We along with third-party vendors, such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics Opt Out Browser add on.
The way we protect visitor information:
Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.
We do not use Malware Scanning.
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user places an order enters, submits, or accesses their information to maintain the safety of your personal information.
How we share information
In order to allow services on our behalf, Trichter may share data about visitors and customers with our contracted service providers. Service providers are only authorized to use personal information necessary to complete the services requested. Trichter may also share Data about Visitors, Customers and with the Company’s service providers to ensure information quality, and with third–party social networking and media Web sites, for marketing and advertising on said sites. Unless described in this Privacy Statement, Trichter does not share, sell, rent, or trade any information with third parties for their promotional purposes.
Trichter uses the following Sub Processors:
All transactions are processed through a gateway provider and are not stored or processed on our servers.
How does our site handle do not track signals?
We don’t honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place. We don’t honor them because our system relies on cookies.
Third-party behavioral tracking?
It’s also important to note that we do not allow third-party behavioral tracking.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We will notify the users via email
We will notify the users via in-site notification
We also agree to the Individual Redress Principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
To be in accordance with CAN-SPAM we agree to the following:
If at any time you would like to unsubscribe from receiving future emails, you can email us at firstname.lastname@example.org and we will promptly remove you from ALL correspondence.
Trichter by 44er GmbH